“If you build it, they will come”, the famous line from the movie “Field of Dreams”, might be a good way to describe how we’ve become an international software company. Reinventing my company six and seven years ago, I wanted to eliminate any technical barriers to doing business anywhere in the world. An early objective of the company was that we’d be multilingual, and that we’d support data internationalization such as currency and date formats. We built that functionality into the base of the products from day one. We built it, and we sell our products internationally.
I’m amazed at the speed and pervasiveness of globalization; just ten years ago doing business outside of the U.S. was the exclusive playground of either very large companies or very specialized companies with a uniquely international offering. Today these limitations are melting away. Fast forward 10 years, and globalization seemingly might not be just a go to market strategy for companies with unique capabilities of interest to firms around the world, but may instead be a fundamental business strategy for the majority of American firms.
The Internet is not just a level playing field for smart small companies competing in the big leagues. The Internet is also a level playing field for smart companies who want to compete in markets around the world. Couple the global visibility the Internet brings with currencies like the Euro rising in power (a meteoric rise, eh? or do we dare cite a tumbling dollar?) and we have a perfect storm for global companies seeking to buy products and services in the U.S. Perhaps America is the next India when it comes to outsourcing?
Of course the products and services must have international relevancy or they won’t come after all. We at Emerald Software are lucky in that regard – well, insofar as intentional design is luck – since our products are multilingual. One of my business coaches recently asked me, “how many languages are we in?” It’s the wrong question, because the answer is, “We’re in all of them.” I call ours a “language-agile” solution, able to support any language, western or eastern, supported by our friends in Redmond (assuming our products are being run in Internet Explorer).
So to all my friends, partners, and colleagues around the world, I thank you for the opportunity to work with you, and I invite you to contact us. We are ready to do business anywhere in the world.
Update: Chuck sold Emerald Software Group in 2011. You can learn about his new company by clicking here.